Web Design & Digital Campaigns

Find My Nursery

Online Nursery Directory Platform

• Bespoke Development (WordPress & Elementor): Engineered a high-performance directory from the ground up. Designed a custom UI/UX that prioritizes the "enquiry flow," making it effortless for parents to connect with verified schools.

• AI-Enhanced Content Strategy: Integrated ChatGPT and Gemini into my workflow to assist with high-level copywriting and SEO-optimized blog posts, ensuring the platform remains an authoritative voice in the ECD space.

• Multimedia Production: Utilized Adobe Express, Photoshop, and CapCut to produce professional-grade visual content, including social media videos and site imagery that drive high engagement.

• Growth & Outbound Sales: Actively grew the directory through cold calling and email marketing campaigns, successfully onboarding nursery schools by pitching the value of a verified digital presence.

• Data-Driven Optimization: Implemented Google Analytics to track user behavior, monitor traffic sources, and refine the platform’s performance based on real-time data.

• Platform Management: Oversee the full technical lifecycle, including security updates, school onboarding, and cross-platform social media distribution.

Find My Sneakers

Find My Sneakers is a high-growth digital platform dedicated to sneaker culture, brand visibility, and real-time release tracking. Built from the ground up in under 30 days, the site serves as a bridge between global footwear trends and the local South African market, leveraging high-authority social proof, affiliate integration, and deep market research.

• Full-Scale Platform Build: Architected the entire site from scratch using WordPress and Elementor, focusing on a high-performance "Release Calendar" structure that prioritizes user navigation and drop-date visibility.

• Affiliate Ecosystem & Monetization: Engineered the site structure to support a scalable affiliate marketing model. I am currently integrating direct affiliate links to major retailers, transforming high-intent traffic into a revenue-generating funnel through the "Find My Sneakers" portal.

• Content Authority & Social Leverage: Integrated years of industry expertise (previously scaling a brand to 80k TikTok followers) to establish immediate credibility. I produce high-impact YouTube and TikTok content using CapCut and AI-voice synthesis for professional narration.

• Deep Market Research: Conduct extensive daily research on upcoming drops, sourcing high-fidelity imagery and technical specs to ensure the database is the most accurate resource for local enthusiasts.

• Advanced AI Workflow: Utilize ChatGPT and Gemini for SEO-optimized copywriting and data organization, ensuring every sneaker entry is indexed for maximum search visibility.

• SEO & Growth Optimization: Applied foundational and ongoing SEO strategies to ensure the site ranks in the Top 3 for "Find My Sneakers" and "The Release Calendar" keywords.

FM Digital Solutions

You didn’t come this far to stop

• Agency Founding & Strategy: Established FM Digital Solutions as a full-service digital agency. I developed the business model focused on "The FM Digital Ecosystem," offering discounted, high-tier services to members of my directory networks.

• Full-Stack Development (WordPress & Elementor): Lead the design and development of professional, mobile-responsive websites for a diverse client base. I specialize in creating custom UI/UX layouts that focus on "Interaction Design" to maximize user engagement.

• AI-Powered Content Agency: Scaled content production by integrating ChatGPT and Gemini for SEO copywriting, blog management, and professional business writing, ensuring high-quality output with startup-friendly timelines.

• Visual Identity & Branding: Execute complete brand identities using Adobe Photoshop and Adobe Express, ranging from logo design and marketing materials (flyers, business cards) to professional social media profile curation.

• Analytics & Performance Tracking: Integrated Google Analytics across all client projects to provide data-backed insights, allowing for continuous optimization of SEO rankings and conversion rates.

• Growth Marketing & Outreach: Managed outbound business development through cold calling and strategic email campaigns, successfully building a pipeline of local startups and small businesses.

Digital Ecosystems

You didn’t come this far to stop

Nursery Demo sites

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Salon Demo Site

Portfolio Demo Site

Strategic Blueprints

A behind-the-scenes look at how I architect digital systems, execute SEO dominance, and lead high-performance teams.