Retail Leadership - Senior Store Manager

Led a Multiple stores from street stores to Mega Stores, Ranging annual turnover from 25 Million to 120 Million p.a

• Led Store growth from R56 million to R75 million.

• Delivered consistent results against sales, margin, stock loss, and productivity KPIs.

• Managed end-to-end commercial planning including staffing, rosters, peak trading strategy, and payroll control.

• Recruited, onboarded, and developed teams of 30–60 employees,

• Created and induction programs for 100 new recruits including graduate and management development programmes.

• Maintained high standards of visual merchandising, customer experience, and brand execution.

• Supported omnichannel operations including OneStock and e-commerce fulfilment.

• Assisted regional teams with training visuals and operational media.

• Created real time Digital systems for Online based Kpi Trackers, with formulas which led to better Results.

• Created a digital version of a outside stockroom SOP, as well as Work Board for Stock management which led to better efficiencies. (QR Code, Live Dashboard, Stock movements, stocktakes). Link - https://fancy-bavarois-8ff1a9.netlify.app

• Groomed and developed multiple store leaders, store managers, Assistant Store Managers, Stockroom controllers, Admin Supervisors and more.

Retail Leadership - Senior Store Manager

Refinery (Pepkor) JAN 15 - OCT 17

Led a Multiple stores and achieved Store Targets Consistently.

• Managed daily store operations, sales performance, and team leadership.

• Stocktake Prep

• Visual Merchandising

• Employee Relations and Human Resources

• Ohasa compliance in store

• Played a key role in recruitment, training, and performance management.

• Supported head office with IT and technical rollouts due to strong systems knowledge.

• Created graphic and visual content for national training initiatives.

• Part of the Committee of the Employees Trust Fund AFR for Pepkor Speciality

Professional Foundation

2010 - 2015

Shop Assistant / 2IC – Jay Jays

2013 – 2015 Supported store management with sales execution, merchandising, and team support.

Delivered consistent customer service and floor standards.

Match Day Assistant – Western Cape Cricket

2010 – 2013 * Assisted with operational logistics and hospitality suite preparation during events.

Gameed’s strategic insights transformed our retail approach, boosting team morale and sales within months.

Lara M.

★★★★★

Gallery

Snapshots capturing Digital systems I developed

Strategic Blueprints

A behind-the-scenes look at how I architect digital systems, execute SEO dominance, and lead high-performance teams.